How deeply do you understand the specific pain points and daily challenges your ideal customers face? *

We've really dug in and have a deep, data-driven understanding of their needs.

We've got a general idea, but we know there's room to get more specific.

We're mostly working off assumptions here; we haven't thoroughly validated them yet.

Honestly, we're still figuring out who our ideal customer is and what really keeps them up at night.

Do you have detailed buyer personas – those helpful profiles outlining demographics, roles, goals, and how your target accounts make decisions? *

We have some basic profiles, but we know they could be much more comprehensive.

Yes, absolutely! Our buyer personas are well-defined and we keep them updated regularly.

Not yet, formal buyer personas aren't something we've built out.

We have a general picture of our target, but haven't created formal personas.

How well do your sales and marketing teams align on who your ideal customer truly is? *

There's not much alignment; sales and marketing frequently pursue different customer profiles.

There's some alignment, but often sales and marketing end up targeting different types of accounts.

We're mostly aligned, with just a few little discrepancies that pop up now and then.

We're completely in sync! Sales and marketing work together seamlessly, thanks to shared Ideal Customer Profiles (ICPs).

How clearly does your marketing messaging communicate the unique value and powerful benefits your solution brings to your target audience? *

Our messaging sometimes focuses more on features than the real benefits for our customers.

Our messaging can be confusing, and we don't feel it clearly communicates our value.

Our messaging is incredibly clear, concise, and really hits home with our audience.

It's generally clear, but we feel it could be even more impactful or specific.

Do you regularly test and refine your messaging across different channels (like your website, emails, or ads) based on how they're performing? *

Yes, we have a continuous process for A/B testing and optimizing our messaging.

We do some testing, but it's not a consistent part of our process.

Testing our messaging isn't something we do very often.

No, we don't actively test or try to refine our messaging.

How effectively does your messaging speak directly to the specific pain points and challenges you've identified for your target audience? *

Our messaging feels a bit generic and doesn't explicitly talk about specific pain points.

Our messaging directly addresses their key pain points and offers clear solutions.

It touches on some pain points, but we could definitely be more targeted.

We're not sure if our messaging is really connecting with their pain points.

Have you clearly mapped out your customer's journey, from when they first hear about you to when they become a loyal advocate? This includes identifying key touchpoints and content needs at each stage. *

Yes, we have a comprehensive and well-documented customer journey map.

No, mapping out our customer journey isn't something we've done yet.

We have a general idea of the journey, but our map isn't fully detailed or documented.

We have some thoughts on the journey, but nothing formal is mapped out.

How well do your marketing efforts provide truly relevant and valuable content or experiences to prospects at each stage of their journey? *

We don't have a clear strategy for delivering content based on where prospects are in their journey.

We consistently deliver highly relevant content and experiences, perfectly tailored to each journey stage.

We generally provide relevant content, but we've identified a few gaps here and there.

Our content often feels a bit generic and doesn't always quite match the prospect's stage.

How smooth is the handoff process between your marketing and sales teams, ensuring leads are nurtured properly before sales gets involved? *

Our marketing-to-sales handoff is seamless, with clear lead qualification and great communication.

It's generally smooth, though we have the occasional miscommunication or misplaced lead.

The handoff can be inconsistent, which sometimes causes friction between our teams.

There's a significant disconnect between marketing and sales when it comes to handing off leads.

Do you have a documented annual marketing plan with clear objectives, strategies, and key performance indicators (KPIs)? *

We've got a basic plan, but we know it could be more comprehensive or strategic.

Our planning tends to be more reactive than proactive, without a formal documented plan.

No, we don't have a documented annual marketing plan.

Yes, we have a detailed, strategic, and living annual marketing plan.

How accurately do you forecast and allocate your marketing budget across various channels and activities? *

We have a robust budgeting process that's tightly linked to our strategic goals and expected ROI.

We do allocate our budget, but it's sometimes based more on assumptions than solid data.

Our budgeting is often done on an ad-hoc basis or just relies on what we spent last year.

We don't really have a clear or strategic approach to how we budget for marketing.

How regularly do you review your marketing plan and budget performance to make timely adjustments and optimize your spending? *

We rarely review how our marketing plan or budget is actually performing.

Reviews are infrequent, or we only look at things when a problem pops up.

We review periodically, but maybe not with the deepest analysis or consistency.

We conduct regular, data-driven reviews (like monthly or quarterly) to optimize our plan and budget.

Do you have a documented content strategy that truly aligns with your target audience, customer journey, and overall business goals? *

We have a general idea of what content we need, but it's not a formal strategy.

Yes, we have a comprehensive content strategy that we regularly update and follow.

No, we don't have a specific content strategy in place.

Our content production is more reactive and isn't guided by a clear strategy.

How efficiently do you produce and distribute high-quality, relevant content (like blog posts, whitepapers, case studies, or videos) for your audience? *

We really struggle to produce enough high-quality content for our audience.

Our content production is pretty ad-hoc, and distribution often feels inconsistent.

We produce good content, but the process can sometimes feel slow or a bit disorganized.

We have a streamlined and efficient process for both content production and getting it out there.

Do you have a clear system for organizing, auditing, and updating your existing content library? *

Yes, we have a well-organized content management system and conduct regular audits.

No, we don't have any particular system for managing our content library.

We try to keep our content organized, but it's not a formal, consistent system.

Our content is a bit scattered, and we rarely get around to updating or auditing it.

How effectively do you use your marketing technology stack (like CRM, marketing automation, or analytics platforms) to automate processes and gain valuable insights? *

We're fully leveraging our tech stack for automation, deep data analysis, and integrated campaigns.

We either lack essential marketing technology or we're just not sure how to use it effectively.

We use our tools, but honestly, we're probably only scratching the surface of their capabilities.

Our tech stack is underutilized, and we often find ourselves relying on manual processes.

Are your marketing platforms well-integrated to ensure data flows seamlessly and gives you a unified view of your customer? *

No, our marketing platforms aren't integrated at all.

Our platforms mostly stand alone, which often leads to fragmented data.

Some of our platforms are integrated, but we still have a few data silos.

Yes, our key marketing platforms are beautifully integrated, giving us a holistic view of our data.

How often do you review and optimize your marketing tech stack to make sure it's meeting your evolving needs and giving you maximum ROI? *

We regularly review and optimize our tech stack, happily adding or replacing tools as needed.

We do review periodically, but it's not quite a continuous optimization process.

We rarely review our tech stack, even when it might not be fully meeting our needs.

We haven't really revisited our tech stack since it was first set up.

Do you set clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals that truly align with your overall business objectives? *

Our goals are often a bit vague or not clearly tied to our actual business outcomes.

We set goals, but they could definitely be more specific or easier to measure.

Yes, all our marketing goals are SMART and directly support our business growth aspirations.

We don't consistently set formal marketing goals.

How consistently do you track and analyze key marketing performance indicators (KPIs) to truly measure the effectiveness of your campaigns and initiatives? *

We have robust tracking in place and regularly analyze comprehensive KPIs across all our campaigns.

We track some KPIs, but it's not always consistent or as comprehensive as it could be.

We occasionally look at metrics, but we don't have a formal KPI tracking system in place.

We don't consistently track or analyze our marketing performance.

How effectively do you report on marketing ROI and show the tangible business impact of your marketing efforts? *

We report on our activities and outputs, but we struggle to show a direct ROI.

We try to calculate ROI, but sometimes it's tough to tie marketing efforts directly to revenue.

We regularly report on marketing ROI and clearly demonstrate its positive impact on revenue and business growth.

We don't regularly report on marketing ROI or its overall business impact.